RBP: How It Started and Where It’s Going
Reference-based pricing has come a long way from its early days.
While eye-popping savings got employers interested, RBP created enough disruption to make you wonder if the savings were worth the headaches. Then the model grew up.
Jeff Kweder, president of Shepherd Insurance, and Shepherd Advisor Steven D. Goodin join Danielle Young on this episode of ClaimTalk to trace RBP’s evolution over the years. They provide firsthand insight into how it transformed from a desperate last resort into a sustainable strategy that still has undeniable savings — but that also gives employers greater control, stronger member support and proactive provider outreach.